Digital Marketing for Law Firms

Your Next Client Is Searching Right Now, are you showing up?

We help Canadian law firms get found where clients actually look: Google, the local map pack, and the AI assistants people now ask first.
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Lawyers reviewing and signing divorce decree documents in a formal office setting.
Our Services

Get Found. Get Called. Get Retained.

01.

Local & Organic Search

Rank in the map pack and on page one for the practice areas you want.
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02.

AI Visibility

Be the firm ChatGPT, Gemini and Google AI recommend when someone asks.
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03.

Paid Search

Google Ads that defend your brand and win the high-intent searches.
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About Us

One Firm Per Practice Area, Per Market

We work with one firm per practice area in each market.
That means your strategy stays yours. We will not take on the firm across the street, and if your market is already spoken for we will tell you.
About 1UP
A serious legal consultation in a professional office environment involving three adults.

Find Out Where You Actually Rank

Book your 12-point visibility audit and see what clients see when they search.
Book a Free Audit
Our Success

Real Firms. Real Numbers.

Close-up of a suited professional holding a divorce decree document indoors.
A serious legal consultation in a professional office environment involving three adults.
A serious legal consultation in a professional office environment involving three adults.
A professional business meeting with document signing, showing hands in action indoors.
Two women consulting over legal papers indoors, discussing financial decisions.
Back view of professionals in a business meeting in a bright conference room.
Why Choose Us

Why Firms Choose 1UP

Direct Access

You work directly with senior account managers. No layers between you and the people doing the work.

One Firm Per Market

We take one firm per practice area, per market, so your strategy is never shared with your competition.

Measured in Signed Files

We report on consultations booked and files signed, not impressions. Every month, in plain language.

What Clients Get

Results that Matter

+125% monthly leads and a 71% lower cost per lead, in year five as a client.

Allan Rouben — Litigation Lawyer, Toronto

+309% consultation bookings and +82% organic search traffic, with no prior ad spend.

Illuma Law — Family Law, Vancouver

Ready to Grow?

See Where Your Firm Stands

Book your free 12-point visibility audit. A real person reviews your firm and walks you through what they find.

Book a Free Audit
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